The Naturalizer Shoes were first launch in 1927 under the Brown Shoe label. During this time, the Brown Shoe Company was experiencing growth and would like to reach different levels by creating new products that will give them a share of the market. Through the creation of the Naturalizer Shoes, they were able to target the market that is looking for fashionable yet comfortable shoes.

The Naturalizer Shoes was one of the earliest shoe brands that women chose when they are looking for feminine style, coupled with the utmost comfort. Because of the suffrage movement, the women now have more options in what they wear. They can choose to wear skirts and dresses with short hemlines leading to the need to get fashionable pairs of shoes.

The history of Naturalizer shoes

The Brown Shoe Company, the creator of the Naturalizer Shoes, began in St. Louis. The original name of the company was Bryan, Brown and Company because it was named after the founders Alvin Bryan and George Warren Brown. It was in 1893 when the company changed its name to Brown Shoe Company. The establishment of the George Warren Brown School of Social Work, which is a part of the St., Louis campus of the Washington University was through the endowment of Brown’s widow in 1925.

What other businesses does the Brown Shoe Company operate?

The Brown Shoe Company is involved in businesses related to the footwear industry. The whole company is worth 2.4 billion dollars including its operations around the world. Under the Brown Shoe Company is the shoe store Famous Footwear with its 1,100 branches.

Aside from Naturalizer, the other brands under the Brown Shoe Company include the LifeStride, Nickels Soft, Buster Brown, Via Spiga, and Connie. It also sells other footwear brands namely the Franco Sarto, Dr. Scholl’s, Fergie for adults, Etienne Aigner, Carlos by Carlos Santana, Nickelodeon and Barbie for kids.

What are the special features of the Naturalizer shoes?

The real leathers, the soft suede and the special details set the Naturalizer Shoes apart from the other shoes for women in the market. The Naturalizer Shoes has the essence of femininity as a woman walks in flat ballet shoes or attends meetings in leather pumps.

The designs of the Naturalizer Shoes are researched by the Style and Trend experts of the company. They research the latest trends in the shoe industry and design them into Naturalizer Shoes that women will want to wear.